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1、Unit 5 O bey your thirst. Things go better with Coca-Cola. Take time to indulge.盡情享受吧！ The new digital era 數(shù)碼新時(shí)代 Read the text quickly and then choose the best answer. The purpose of the passage is to _. inform us of the fact that there are many advertisements in our daily life.B. help us understand
2、 how advertisements work and avoid being controlled by them.C. tell us how effective advertisements areD. show us how effective advertisements can be made.2. All of the following facts about an ad in paragraph 2 are mentioned except its _. definition B. means C. advertisers D. target audience 3. In
3、order to make effective ads, advertisers should_ identify the target B. appeal to the targetC. choose a suitable medium D. all of aboveBD D 4. The example of the adolescent boys in the thirdparagraph shows us_. which group is the target of the computer games B. it is important for advertisers to ide
4、ntify the target audience.C. that young people are more likely to buy computers games.D. it makes sense to make computer game ads that appeal to adolescent boys.5. Which is Not True about the following ads? The message of the ad “SUPER SHOOZE” is “If you wear our shoes youll have an exciting life, a
5、nd be popular and have fun.B D B. The ad “SUPER SHOOZE” is made for young people who like sports, the latest fashions and like to be part of a group.C. The ads about environment appeals to our conscience or our desire to be worthy citizens.D. The ads of “Speeding” and “How fast am I going” call on d
6、rivers to driver fast. 短語1 暴露于 2.通過收音機(jī)聽到廣告 3.pass by advertisements on buses or billboard4. 在網(wǎng)上偶然看到廣告 5. 避免被它們控制6.傳遞信息 7. reach its target audience 8.appeal to our hopes and dreams or our emotions 9. 迎合人們省錢的愿望10. 在恰當(dāng)?shù)拿襟w上置入廣告11. 對(duì)適合12. 對(duì)產(chǎn)品產(chǎn)生情感反應(yīng) 1.Do you know how many advertisements you are exposed t
7、o in your daily life?你知道你在日常生活中要面對(duì)多少廣告嗎？exposeexpose sb./ sth./oneself to使暴露，使遭受expose ones skin to sun把皮膚暴露在陽光下The baby was left exposed to the wind and rain.嬰兒被遺棄在風(fēng)雨中。2. Every day we pass by advertisements on buses.我們都會(huì)遇到廣告。pass by (sth./ sb.)經(jīng)過，走過I saw the procession pass by .I saw the procession
8、 pass by my front door. 3. Even some of the casual garments we wear have brand names attached to them, which turn us into walking advertisement.甚至在我們的休閑服上也印著品牌的名字，這就把我們變成了“移動(dòng)廣告”。1）他是我們的“活字典”。He is our walking dictionary. a walking target walk the dog go out for a walk 4. With so many massages from a
9、dvertisers filling our daily lives, it is important to understand how advertisements work. with sth/ sb to do/ doing/ done1) He will fly to Paris, with his secretary _( meet) him.2) With her son _ ( send) to her parents, she had a precious free time.3) I stepped into the classroom with many teachers
10、 _ (follow) behind.做題方法總結(jié)：1） 2） 判斷是否是“有-要干” 判斷這個(gè)動(dòng)詞與sth或sb構(gòu)成什么關(guān)系 5. Their money would be wasted if the message didnt reach its target audience, in other words the people the advertisement intends to persuade.如果信息不能傳達(dá)給它的目標(biāo)群體，也就是廣告意圖說服的人群的話，那么他們的錢就白花了。1）(10.山東）Helping others is a habit, _ you can learn
11、 even at an early age. A the one B that C what D one2）Now do the same with your opposite hand, _ you dont usually use for writing. A one B that C the one D what 6. It makes sense to make computer game ads that appeal to this group.針對(duì)這個(gè)目標(biāo)群體制作有吸引力的電腦游戲廣告才是有意義的。7. Having identified the target group, th
12、e researchers find as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 明確了廣告的目標(biāo)群體后，研究人員就會(huì)盡量收集這個(gè)群體的有關(guān)信息，例如他們的好惡、以及如何使產(chǎn)品適應(yīng)他們的生活。 1)(2011上海春季）Harrison Ford is thought to be one of the few movie stars _ as a carpenter. A
13、to work B to be working C to have worked D to have been working2) Dina, _ for months to find a job as a waitress, finally took a position at a local advertising agency. A struggling B struggled C having struggled D to struggle3) (08山東）The country has already sent up three unmanned spacecraft, the mo
14、st recent _ at the end of last March. A has been launched B having been launched C being launched D to be launched 4) The crowd cheered widely at the sight of Liu Xiang, who was reported to _( break) the world record in the 110-meter hurdle race8. This information then forms the basis for decisions
15、about what type of advertising techniques to use with this group.這個(gè)信息就構(gòu)成了針對(duì)這部分人采用何種廣告技術(shù)的決策基礎(chǔ)。1）Could I speak to _ is in charge of International Sales, please? A anyone B someone C whoever D no matter who2) _ was most important to her, she told me, was her family. A it B This C What D As 9.Ads that f
16、eature rich and famous people will grab the attention of those who admire people like that.以有錢人和名人為特色的廣告則會(huì)抓住那些對(duì)他們羨慕的人的注意力。10.As well as worrying about the expense , advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see
17、 or hear.正如擔(dān)心費(fèi)用一樣，廣告商還必須考慮哪種媒體最適合他們的產(chǎn)品，并且他們的目標(biāo)群體最愿意收看或收聽哪種媒體。 11.It would be appropriate to use radio to advertise goods and services relating to cars.用無線電播送與汽車有關(guān)的產(chǎn)品與服務(wù)就很合適。 12.However, it would be no use advertising products on radio if the ad relies on visual effects.但如果一項(xiàng)產(chǎn)品的廣告要依靠視覺效果，那么它在收音機(jī)里 播出就
18、毫無意義了。13.Television adverts are great for generating emotional responses to a product.電視廣告能夠激起人們對(duì)某種產(chǎn)品產(chǎn)生情感反應(yīng)。14.However good an advertisements is, .; no matter how good an ad for a car stereo system is,不管他回來多晚，他母親都會(huì)等他。However late he comes, his mother will wait for him.15.On the other hand, being constantly exposed to advertisements can help to change our opinions over time.另一方面，經(jīng)常處于廣告的包圍中，我們的想法有可能 隨著時(shí)間的流逝而發(fā)生變化。
人教版高中英語Book 9 Unit 5 Using language II 教學(xué)課件(共18張PPT)
