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1、( (模塊四模塊四 高一下學(xué)期高一下學(xué)期) )Project Developing an ad campaign課件描述：課件描述： 這一板塊設(shè)計(jì)旨在引導(dǎo)學(xué)生主動(dòng)學(xué)習(xí)，這一板塊設(shè)計(jì)旨在引導(dǎo)學(xué)生主動(dòng)學(xué)習(xí)，幫助他們形成以能力發(fā)展為目的學(xué)習(xí)方式，幫助他們形成以能力發(fā)展為目的學(xué)習(xí)方式，鼓勵(lì)學(xué)生通過(guò)體驗(yàn)、實(shí)踐、討論、合作和鼓勵(lì)學(xué)生通過(guò)體驗(yàn)、實(shí)踐、討論、合作和探究的方式。探究的方式。Project 2Developing an ad campaign LEAD-INShow students some samples of handouts.Developing an ad campaign.*Plann
2、ing(1)Work in small groups.(2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g.Protection of the Taihu Lake Anti-drugs Animal protection Anti-smoking The subject of your ad campaign will be_.*Preparing(1) Discuss the following six questions and write down you
3、r answers. *Preparing(2) : AssignmentMembers nametaskResearchDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentation*Producing Teamworkresearcherfind inf. from various sourceslogo/slogan designermade it attractiveproposal writerwrite a brief outline and plan some questionsthe whole
4、 teamwork as a whole and everyone should contribute to the project*Presenting(1)Make your presentation clearly.(2) Explain why your group chose the topic you did.(3) Answer questions concerning your ad campaign.HOMEWORK 1.Read the reading materials and get yourself familiar with it.2.Post your handout on the wall of your classroom
江蘇省常州市西夏墅中學(xué)高中英語(yǔ) Unit1 Advertising Project課件2 牛津譯林版必修4
