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1、Chapter 11 Points of viewPoint of view -opinionToday were going to talk about your points of view about advertisements.(廣告）廣告） advertisement- ad. People who make advertisements are called advertiser.（廣告商）（廣告商） Advertisers advertise things. ( advertise v.)When advertisements are put on TV, they are c
2、alled TV commercials. 電視廣告電視廣告Who are these TV commericals aimed at? be aimed at: 瞄準(zhǔn)瞄準(zhǔn)Finish Part A1. children2. travellers3. pet owners4. music loversWho do you think most TV commercials are aimed at? Are TV commercials for children good or bad? Read this section from a newspaper which includes an
3、article and three readers letters of opinions. Children Read and answer:1. What is Part A probably about?2. What are getting smaller and wealthier?3. Who do commericals use to get the attention of the young viewers? 4. Why are commercials more effective?5. What do educators believe?6. What did twent
4、y percent of the children in the survey want most in life?7. What are governments taking actions to do? richer things which produces the result which was intended. educate v. education n.educational adj.Read Part A and answer:1. What is Part A probably about?2. What are getting smaller and wealthier
5、?3. Who do commericals use to get the attention of the young viewers?4. Why are commercials more effective?It is about TV commercials and children.Asian families are getting smaller and wealthier.They use child actors.Because the kids can identify with someone from their own age group. identify with
6、: feel that you can understand and share someone elses feelings. 與與產(chǎn)生共鳴產(chǎn)生共鳴5. What do educators believe?6. What did twenty percent of the children in the survey want most in life?7. What are governments taking actions to do?They believe chidren who watch many TV commercials will become more material
7、istic.(貪圖享樂的貪圖享樂的)They wanted money or possessions(財產(chǎn)財產(chǎn)) most.They are taking actions to protect children.Number the paragraphs and sum up the Number the paragraphs and sum up the main idea for each part:main idea for each part: Paragraph 1 Paragraph 2-3 Paragraph 4 Paragraph 5Children have become i
8、mportant Children have become important target for TV advertisers.target for TV advertisers.Children actors are used to Children actors are used to attract children.attract children.Some educators think this is making Some educators think this is making youngsters too materialistic.youngsters too ma
9、terialistic.Television authorities usually will not Television authorities usually will not allow some types of advertising.allow some types of advertising. 1. spend- spender Little spenders are big spenders-: young spenders spend a lot of money.2.the latest target for sth. 最新的目標(biāo)最新的目標(biāo)3. consumer: pe
10、ople who buy things 消費(fèi)者消費(fèi)者 consume v. 消費(fèi)消費(fèi)4. wealth money; valuable things n. 財富財富- wealthy having much wealth adj. = very richParagraph 1Paragrahp 2-3 young viewers= young audience child actors 名詞修飾名詞時，第一個名名詞修飾名詞時，第一個名詞用原形（詞用原形（man &woman 除外）除外） identify1. vt. 認(rèn)出；識別；鑒定認(rèn)出；識別；鑒定 say or show who someo
11、ne is or what something is 你能在這張照片上認(rèn)出你哥哥嗎？你能在這張照片上認(rèn)出你哥哥嗎？Can you identify your brother in this picture? 2. feel the same 產(chǎn)生共鳴產(chǎn)生共鳴 讀這本書時讀這本書時, 我們會同情主要人物的斗爭。我們會同情主要人物的斗爭。 Reading this book, we can identify with the main characters struggle. earn big money 賺大錢賺大錢Paragraph 4 material- materialistic poss
12、ess v. -possessions (表示財產(chǎn)用復(fù)數(shù)）表示財產(chǎn)用復(fù)數(shù)） possess courage有勇氣有勇氣 personal possessions個人財產(chǎn)個人財產(chǎn) to say officially that people must not do, sell, or use something. 禁止；取締禁止；取締 ban sb. from doing sth.禁止某人做某事禁止某人做某事 ban sb. from sth.他被禁止開車他被禁止開車He is banned from driving.Paragraph 5 govern v. = rule government
13、n. 1. spender2. the latest target for sth.3. TV commericals4. growing consumer group5. wealthy6. to get the attention of sb.7. young viewers 8. child actors9. identify with10. advertiser11. effective12. earn big money用錢的人用錢的人最新的目標(biāo)最新的目標(biāo)電視廣告電視廣告日益壯大的消費(fèi)群體日益壯大的消費(fèi)群體 rich為了得到某人的關(guān)注為了得到某人的關(guān)注年輕的電視觀眾年輕的電視觀眾孩子
14、演員孩子演員與與產(chǎn)生共鳴產(chǎn)生共鳴廣告商廣告商有效的有效的賺大錢賺大錢 13.educator13. educate 13. education14. educational15. materialistic16. possessions17. government18. take action19. authorities20. ban a commerical21. put pressure on sb. to do sth.教育者教育者教育教育 v. 教育教育 n. 有教育意義的有教育意義的物質(zhì)享樂主義的物質(zhì)享樂主義的財產(chǎn)財產(chǎn)(pl) 政府政府采取行動采取行動當(dāng)局當(dāng)局;官方官方取締廣告取締
15、廣告 force sb. to do sth. 1. weathy (名詞）名詞）_2. possession (動詞）動詞） _3. education (形容詞）形容詞） _4. consumer(動詞）動詞） _5. government (動詞）動詞） _6. effect (形容詞）形容詞） _7. view (名詞）名詞） _ weathpossesseducationalconsume governeffectiveviewer1. The t_ for TV commercials is children.2. He is a green c_. He never uses p
16、lastic bags.3. Asian families are getting w_.4. He is only three. He is a c_ actor.5. I can i_ with the actor in the film.6. Reading aloud is e_.7. He is very m_. He only loves money.8. We should b_ him from driving.argetonsumerealthierhilddentifyffectiveaterialisticandrills1. Some commercials put t
17、oo much pressure on children to buy things. (force)2. To get the attraction of these young viewers, commercials use child actors. (to get the attention of)3. Not everyone is happy to see children become consumers. (some unhappy)4. Asian families are getting smaller and wealthier, but life in Asia is
18、 also becoming more expensive. ( on the one hand)Some commericals force children to buy things.Commericals use child actors to get the attention of these young viewers.Some people are unhappy to see children become consumers.On the one hand, Asian families are becoming smaller and wealthier; on the
19、other hand, life in Asia is becoming more expensive.C 11 a personal opinion about something _ 2 a person who spends money _ 3 very rich _ 4 a person who watches TV _ 5 get money for work that you do _ point of view spender wealthy viewer earn1. identify with2. advertiser3. possessions4. take action5
20、. put pressure ona. the things that one has or ownsb. do something to change a certain situationc. a person or company that makes advertisementsd. understand and share the feelings of someone elsee. force or try to persuade (someone to do something)C2D 1 Choose the best answer:1. Paragraph 1 tells u
21、s of an increase in the _ A size of Asian families B. amount of money Asian families spend C. time Asian children spend in watching TV D. number of Asian advertisers2 Paragraph 2 and 3 tell us that the TV advertisements are effective because they _. A. encourage children to spend money B. make child
22、ren happy C. train children to be actors D. give a lot of money to child actors3. The survey mentioned in Paragraph 4 was probably encouraging to _. A. educators B. consumers C. advertisers D. childrenSomething produces the result that was intended4. According to Paragraph5, what kind of commercials
23、 may be banned by goverments? A. promote toys C. force children to buy things B. are not effective D. are not yet banned by the government5. The title of the article means_. A. advertisers are spending more money than before B. older children have more money to spend than younger children C. Asian f
24、amilies are getting smaller and richer D. young children have lots of money to buy things withTo say officailly that people must not do, sell, or use something.Retell it according to the given words: the latest target for . is children. Because Asian familiessmaller and wealthier children more TV To
25、 get the attention of use child actors becauseidentify with more effectiveSome educators believebecome materialistic. A Japanese survey showed twenty percent take actiontelevision authorities banPeriod 2Revision Children are the latest t_ for TV c_ because Asian children are watching more TV. To get
26、 the a_ of these young v_, they use child a_ because kids can i_ with someone from their own age group. Some e_ believe that children who watch many TV commercials will become more m_.A Japanese s_ showed that twenty percent of children wanted money or p_ most in life. So g_ are taking a_ to protect
27、 children. Television a _ may b_ some commercials.argetommercialsttentioniewersctorsdentifyducatorsaterialisticurveyossessionsovernmentsctionuthoritiesanB Read and answer:1. How does the writer of B feel about children that are used in TV commercials?2. What is illegal for children to do, according
28、to Mr Hu? He thinks children should not be used as actors in TV commercials.It is illegal to work in factories. It is illegal for sb. to do sth. 對某人來說做某對某人來說做某事是不合法的事是不合法的.在英國喝醉了酒開車是違法的在英國喝醉了酒開車是違法的In Britain, it is illegal to drive when you are drunk. allow sb. to do sth. 允許某人做某事允許某人做某事孩子們不準(zhǔn)在這塊草地上玩
29、耍。孩子們不準(zhǔn)在這塊草地上玩耍。 The children are not allowed to play on this lawn. 我能用一用這架打字機(jī)嗎？我能用一用這架打字機(jī)嗎？May I be allowed to use typewriter? Part B legal 合法的合法的 -illegal 不合法的不合法的1. What will children do because of advertising according to C?They will ask their parents for money to buy silly things.2.What do many
30、 toys do, according to Patsy Liang?They encourage violence.C advertising to children 對孩子做廣告對孩子做廣告 make them ask their parents for money使他們向父母要使他們向父母要錢錢 make sb. do sth.使某人做某事使某人做某事 ask sb. for sth. 向某人要某物向某人要某物Part C少自我宣傳了。少自我宣傳了。 Stop advertising yourself. advertise v. 宣傳；廣告宣傳；廣告 advertising n. an
31、advertising agency廣告公司廣告公司; 廣告代理廣告代理商商In addition, many toys that are advertised are silly and encourage violence. 定語從句定語從句encourage violence鼓勵暴力鼓勵暴力A child who buys these toys will learn nothing.定定語從句語從句In addition 另外另外 alsoIn addition, I paid 100 yuan. 另外我又付了一百元。另外我又付了一百元。in addition to sth. = bes
32、ides sth. as well as sth. 除了除了還有還有(包括在內(nèi)包括在內(nèi)) In addition to English, we learn 4 other subjects.1. What does the writer of D think of advertising to children?He doesnt think they are bad.2. Why do children buy toys, according to Liu Ping?To have fun with.D Part DI disagree with the article which says
33、 commercials are bad for children. 定語從句定語從句disagree with sb. 不同意某人的觀點(diǎn)不同意某人的觀點(diǎn) be bad for sb. 對某人有害對某人有害What is wrong with children who earn money or ask their parents to buy things for them? earn money 賺錢賺錢 buy sth. for sb.為某人買某物為某人買某物 furthermore 此外此外 ( in addition) toys to have fun with 定語定語 have
34、fun with sth. 玩某物玩得開心玩某物玩得開心This is what kids want. 這就是孩子想要的這就是孩子想要的. 表語從句表語從句. 事實(shí)就是他在這里事實(shí)就是他在這里.The fact is that he is here.Part D Mr. Hu thinks that children should not _ It is illegal for them to _ Patsy Liang thinks that advertising to children is _ because it makes them _ _ In addition, many to
35、ys are _ And they encourage _ Liu Ping thinks commercials _ are OK. He thinks it is all right for children to _ , _ . be used as actors workwrongtheir parents for moneyasksillyviolencefor children earn moneyask their parents for moneyWhats your opinion on TV commercials?Whats your point of view on T
36、V commercials?Who do you agree with? Why?Discuss in pairs and then report it.Speak up (Make up an interview by using the following questions)1. Have you ever bought something because of a TV commercial?2. Do you enjoy watching TV commercials?3. What are the benefits of having TV commercials?4. Is is
37、 right to ban some products from TV commercials? If you agree, which of the following things should be banned? cigarettes; alcoholic drinks; expensive toys; sweets and drinks for children; any others? 5. Do you think that all commercials should be banned? alcohol n. advantagesC 31. advertising2. ill
38、egal3. educator4. In addition5. commercials6. bannedD2a. Factb. Opinionc. Factd. Opinione. Opinionf. OpinionListeningListen to the three radio advertisements on the recording. For each one, write down the name of the product, its special feature(s) and the price. Listen for the main points only. fea
39、ture 特征特征Product name Special featurespriceAdvertisement 1Advertisement 2Advertisement 3 Wendy, the talking dollJunior Fitness ClubHappy ChairShe says 20 things. Help your child learn English.40 yuanWill make your kid fit. Kids enjoy it.30 yuan an hourFor people with back problems. Very comfortable.
40、About 500 yuanPart B1. For a young girl.2. They are at risk of developing heart disease.3. Many doctors. at the risk of 冒冒的險的險Language-Relative clausesRelative clauses usually start with relative pronouns( who, whom, which, that, etc.). Who, whom and that refer to people. ( refer to 指的是）指的是） A 關(guān)系代詞能
41、用作從句中的主語關(guān)系代詞能用作從句中的主語Some educators believe children who watch many TV commercials will become more materialistic.Television authorities may ban a commercial which puts too much pressure on chilldren to buy things.In addition, many toys that are advertised are silly and encourage violence.I disagree
42、 with the article which says commercials are bad fro children.Work in pairs and make up a new one according to the sentences in the box above.A: I think children will become more materialistic.B: What kind of children?A: Children who watch many TV commercials.B: Oh, I see. You mean children who watc
43、h many TV commercials will become more materialistic.B 關(guān)系代詞在從句中當(dāng)賓語關(guān)系代詞在從句中當(dāng)賓語 who, which, that, whom (whom只能當(dāng)賓語）只能當(dāng)賓語） 注：注： whom在口語中常被在口語中常被 who that所代替）所代替） work in pairs and finsih S 2s statements. 2. I see. The product which they put in the TV advertisement is harmful to the environment.3. I see.
44、 The lecture that we attended was about advertising.4. I see. The lady that I Spoke to is an advertiser.5. I see. The commercial which we saw last week has been banned.C relative clauses without relative pronouns 沒有關(guān)系代詞的定語從句沒有關(guān)系代詞的定語從句We can leave out relative pronouns that are the objects of relati
45、ve clauses. We often do this, especially in speech.We can not leave out who, which or that when they are the subjects of relative clauses.WritingWriting opinions Opinions are always stronger when they are supported by facts, figures, examples or reasons. A good paragraph often begins with one senten
46、ce that contains your opinion, followed by several sentences that support it. Complete the sentences by choosing the words or phrases in the brackets which best give your opinion. Then write one supporting sentence. You can use your own idea, or choose a supporting sentence in the box below.1. I bel
47、ieve that there are too many commercials on TV. They are boring and interrupt programmes.2. I think that there are not enough cartoons on TV. They are amusing and help us relax. I think that there are too many cartoons on TV. They do not teach us about real life.3. In my opinion, more money should b
48、e spent on services for elderly people. There are more elderly people in the world today. In my opinion, more money should be spent on services for children. There are not enough private childcare services, and they are usually expensive.4. I feel that we need more exams at school Exams encourage st
49、udents to work harder. I feel that we need fewer exams at school. Exams cause students to worry too much.5. In my view, we should close many of our citys streets to car traffic. There will be less pollution. In my view, we should not close any of our citys streets to car traffic. It will cause incon
50、venience to car owners. in my opinion= in my view service n. 服務(wù)服務(wù) serve v. serve sb. with sth. 用用招待某人招待某人 serve the people heart and soul全心全意為人民服務(wù)全心全意為人民服務(wù) elderly people老年人老年人 interrupt V. 打斷打斷 private 私人的私人的 (反反) public childcare services照顧小孩的服務(wù)照顧小孩的服務(wù) amusing 有趣的有趣的 amused 感到有趣的感到有趣的 amusement n.
51、娛樂娛樂 cause inconvenience to sb.為某人帶來不便為某人帶來不便 convenience 方便方便 n. convenient adj. inconvenience n. 不方便不方便 inconvenient adj.Choose one of the topics above and write a letter on it to the editor of the City Daily News, PO Box 5151. Address it from your school. Shenzhen Foreign Lauguages School Branch
52、Rongchao Road Buji Dec. 19th, 2008The city Daily NewsPO Box 5151Dear Editor, I am writing to express my views on the topic of Dear Editor,I am writing to express my views on the topic of closing some of our citys streets to car traffic.Many of our citys streets are narrow. There is no room for large
53、 numbers of people and a lot of traffic. At the times when most people are out, it is ony fair that pedestrains should have the freedom of the streets.Today, more and more people are buying cars. People need to be discouraged from owning private cars. Public transport should be kept cheap and effici
54、ent, and some roads closed for use only by pedestrians.Cars bring air pollution. For our own health, we need to keep streets that are crowded with people as clear of traffic as possible. We need more pedestrian zones for this purpose.I hope readers will agree with me, and that the government will th
55、ink about my ideas.SincerelyLouis ChenSince TV commercials are very effective, they sometimes put much pressure on you to buy things. You may easily spend your money. How to save money becomes very important. What is the key to a better life?Education and money management skills are the key to a bet
56、ter life.How should we save each dollar?You can spend 25 cents on what you want or read now, then put 25 cents away for a bigger item later, and save or invest the rest. banker handle ones money money management skills the key to develop a habit visible a piggy bank putaway銀行家銀行家管好某人的錢管好某人的錢 管錢技能管錢技
57、能。的關(guān)鍵。的關(guān)鍵養(yǎng)成一種習(xí)慣養(yǎng)成一種習(xí)慣可視的可視的儲錢罐儲錢罐儲存儲存Part A 1. tip2. put away3. visible4. a piggy bank5. banker6. invest7. build upPart B 1. The key sentence in the passage is: “Education and money management skills are the key to a better life.”2. No. It is not true. According to the passage, we should start devel
58、oping our saving habit when we are still young because money management skills are the key to a better life.Using EnglishA NoDebbies uncle has a job at the new Central Garden Shopping Mall as a security guard. The manager asks him to write a set of rules to put on the malls noticeboards. Read what t
59、he manager says below and complete the rules. a security guard 保安保安 a set of rules 一套規(guī)則一套規(guī)則 noticeboard 布告欄布告欄 to permit= to allow not to allow = to ban= to prohibit = to forbit litter permit sb. to do sth. permit doing sth. gamble gamble away sth. gamble with sth. hawk beg beg sb. to do sth. beg fo
60、r sth.亂丟垃圾亂丟垃圾允許某人做某事允許某人做某事允許做某事允許做某事賭博賭博輸?shù)裟澄镙數(shù)裟澄锬媚澄锶ッ半U拿某物去冒險 兜售兜售, (沿街沿街)叫賣叫賣, 散播散播乞討乞討請求某人做某事請求某人做某事乞求要某物乞求要某物1. No littering2. No playing games3. No cycling.4. No gambling.5. No pets6. No hawking.7. No smoking.8. No playing in the fountains9. No sleeping on the benches.10. No begging.Central Gar
61、den Shopping Mall Please obey our rules and make your visit pleasant and safe for everyone. obey our rules遵守規(guī)則遵守規(guī)則We can also express rules as dos and donts.Library RulesDo wrok quietly return the books you have readDont eat food damage the booksWork in groups to make five or six dos and donts rules
62、 on the following topics. 1. Family to make family life more pleasant. 2. Public transport to make travelling faster and more pleasant. 3. School -to make school life more pleasant.School rulesDo keep your classroom tidy ask lots of questions help each otherDont shout and scream drop litter use bad
63、language句子一定要有謂語，謂語一定是動詞，句子一定要有謂語，謂語一定是動詞，一個簡單句一定只有一個謂語，有第一個簡單句一定只有一個謂語，有第二個謂語的時候一定會有連詞連接，二個謂語的時候一定會有連詞連接，例如例如andHe read a letter.He read and wrote a letter.但是句子里除了謂語動詞還會有其它但是句子里除了謂語動詞還會有其它的動詞的動詞-非謂語動詞非謂語動詞He wants to remember the letter.He enjoys singing songs.非謂語動詞的形式：非謂語動詞的形式： to do(或省略或省略to的不定式）
64、的不定式） doing done(以后再講）以后再講）什么時候用什么時候用 to do什么時候用什么時候用 doing做賓語時由謂語動詞決定做賓語時由謂語動詞決定He enjoys singing.主語主語 謂語謂語 賓語賓語有些謂語動詞后面只能接有些謂語動詞后面只能接 to do如：如：want, plan, hope, decide, wish, pretend, promise, offer, refuse, expect, manage, agreeWould like, fail, learn, choose, afford有些動詞后面只能接有些動詞后面只能接 doing如：如： e
65、njoy, finish, mind, practise, suggest, miss, keep, admit, avoid, imagine, feel likeCant help doing 忍不住做某事忍不住做某事有些動詞后面可以接有些動詞后面可以接to do， 也可接也可接 doing， 意思相差不大意思相差不大如：如：Like, hate, begin, start,有些動詞后面可以接有些動詞后面可以接to do也可接也可接 doing意思完全不同意思完全不同Stop to do 停下來，開始做某事停下來，開始做某事Stop doing 停止做某事停止做某事Forget to do
66、 忘記去做忘記去做Forget doing 忘記做過忘記做過Remember to do 記得去做記得去做Remember doing 記得做過記得做過 go on to do 繼續(xù)做另一件事繼續(xù)做另一件事 go on doing 繼續(xù)做同一件事繼續(xù)做同一件事regret to say 遺憾要說遺憾要說=be sorry to do regret doing 后悔做過后悔做過= be sorry for doingMean to do 有意做某事有意做某事Mean doing 意味著意味著Cant help doing. Help( to )doPrefer to do 想做某事，寧愿做某事想做某事，寧愿做某事Prefer doing to doing 想做某事而不想做某事而不是某事是某事 need to do 需要做需要做 need doing 需要被做需要被做 The flower needs watering. 鮮花需要被澆水鮮花需要被澆水 介詞后面要接名詞或動名詞（介詞后面要接名詞或動名詞（doing) to 后面有時是后面有時是 do 有時是介詞，后接名詞有時是介詞，后接名詞
廣東省深圳市九年級英語全冊 Chapter 11 Points of view教學(xué)課件 牛津深圳版
