新視野商務英語綜合教程Unit通用PPT課件

單擊此處編輯母版標題樣式,,單擊此處編輯母版文本樣式,,第二級,,第三級,,第四級,,第五級,,*,,*,,,Unit Overview,,By studying this unit, you are expected to:,,? understand the description of a company’s profile;,,? know how to talk about a company’s current situation,,and future development;,,? know how to introduce a company;,,? know how to write a memo.,Unit 1 Company Profile,,Unit 1 Company Profile,Task 1,Task,2,Unit 1 Company Profile,,,You may talk about:,,● What does the company produce or provide?,,● Where is the company headquartered?,,● Who are its main competitors?,Task 1,Work in groups. Here are five companies,’,logos in the first column of Task 2. Choose one of them and tell what you know about it.,Unit 1 Company Profile,,,Nestlé is a Swiss-based multinational nutritional, snack food, and health-related consumer goods company. Headquartered in Vevey, Switzerland, it is the largest food company in the world measured by revenues. Its major competitors include Maxwell,,House, Kraft Foods, Unilever Food Solutions, etc.,Unit 1 Company Profile,,,Federal Express (FedEx) is an American global courier delivery services company headquartered in Memphis, Tennessee. It was founded in 1971 and after years of,,development, has grown into the global umbrella brand for global mail, express, freight, forwarding and supply chain solutions. Its major competitors in the market are DHL, UPS, etc.,,Unit 1 Company Profile,,,Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace company based in France. The company produced the first commercially viable flyby-wire airliner, the Airbus A320, and the world’s largest airliner A380. Its principal competitor is Boeing.,,Unit 1 Company Profile,,,HSBC is a London-based multinational banking and financial services organization with competition comes not only from domestic bank rivals like Barclays and Royal Bank of Scotland, but also from other global leaders in the same industry, such as Citigroup, Bank of America, JP Morgan Chase, etc.,,Unit 1 Company Profile,,,Siemens is a German multinational engineering and electronics conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company. Siemens’ principal activities are in the fields of industry, energy, transportation and health care. Its major competition comes from GE, Philips Electronics, etc.,,Unit 1 Company Profile,,,,Unit 1 Company Profile,Task,2,Match the information with the five companies.,,,,Unit 1 Company Profile,Starting Point,Activity,,1,Dealing with Language,Focusing On Grammar,Text,Understanding the Text,Activity,,2,,,Setting,Setting:,Through years of development, Walmart has become one of the most well-known brands around the world. Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.,,,Unit 1 Company Profile,Starting Point,Task 1,Work in pairs. Have you ever shopped in Walmart? If yes, tell your partner how,,you feel about it, like the goods,’,prices, the service and the,,environment. If not, talk,,about the supermarket where you often go shopping.,Unit 1 Company Profile,,,Walmart and China,,When Sam Walton, the founder of Walmart opened his first store in 1962, he promised to provide customers with the lowest prices. In 1988, the company built its first Supercenter for,one-stop,shopping, and by the end of the,decade,, Walmart was operating in 29 states. Then, in 1991, the company opened its first international store in Mexico. Since then, Walmart has continued to expand abroad. Forty years after its foundation, Walmart has become one of the most,recognized,global,brands,.,Unit 1 Company Profile,,,,In 2010 and 2011, Walmart was placed on the top of the Fortune 500 list. Now, its 10,130 stores in 27 countries,,supplied,by a,network,of more than 100,000 sources in 60 countries, are,staffed,by some 2.2 million employees serving 200 million customers a week.,,,Unit 1 Company Profile,,,,Walmart entered the China market and opened its first Supercenter and Sam,’,s Club in Shenzhen in 1996. Currently, Walmart,operates,a number of store,formats,in China including Supercenters, Sam,’,s Clubs, and Neighborhood Markets. By March 1, 2012, Walmart had 370 units in 140 cities, and had created over 106,500 job,opportunities,across China.,Unit 1 Company Profile,,,,Walmart,’,s sales in China have risen,substantially,over the past decade. As China,’,s,retail,market—the world,’,s fastest-growing market—,expands,, Walmart,’,s,executives,are looking forward to more growth to come. Sticking to,local,sourcing, Walmart has established,partnerships,with nearly 20,000,suppliers,in China.,Unit 1 Company Profile,,,,Over 95% of the,merchandise,in its stores in China is,sourced,,locally,. China has become so,crucial,to Walmart,’,s supply chain that in 2002, the retail,giant,moved its global,sourcing,,headquarters,from Hong Kong to Shenzhen. Over 20,000 Chinese suppliers,reportedly,provide Walmart with about 70% of the goods that it sells globally each year.,Unit 1 Company Profile,,,,Upholding,a,win-win,,philosophy,, Walmart China is committed to providing assistance to local,communities,for,sustainable,development. Growing together with the,burgeoning,Chinese economy, Walmart is on course to achieve even greater success in China.,Unit 1 Company Profile,,,,,Understanding the Text,Task,2,Answer the questions with the information you find in the text.,1. What was Sam Walton,’,s pricing strategy when he opened his first store?,,2. How many job opportunities had been created by Walmart in China by March 1, 2012?,,3. What is Walmart,’,s policy while establishing partnerships with suppliers in China?,,4. To what percentage is the merchandise in Walmart China sourced locally?,,5. What are Walmart,’,s store formats in China?,providing customers with the lowest prices,over 106,500,local sourcing,over 95%,Supercenters, Sam,’,s Clubs, and Neighborhood Markets,Unit 1 Company Profile,,,Understanding the Text,Task,3,Rearrange the events according to the time order.,a. Walmart moved its global sourcing headquarters from,,Hong Kong to Shenzhen.,,b. Walmart entered China,’,s market.,,c. Walmart built its first Supercenter.,,d. Walmart opened its first international store in Mexico.,,e. Walmart took the first place on the Fortune 500 list.,,f. Sam Walton opened his first store.,,,,,f,c,d,b,a,e,Unit 1 Company Profile,2002,1996,1988,1991,2010,,,2011,1962,,,1,Work in pairs. Make a conversation on Walmart,’,s company profile. One asks questions and the other answers them.,Unit 1 Company Profile,,,Dealing with Language,Task,4,Complete the words that match the meanings on the right. The first letters are already given.,1. s_____ to find out where a product or basic material can be obtained,,2. e_______ a person given the responsibility to manage the affairs of an,,organization and the right to make important decisions,,3. b_____ a type of product made by a particular company, that has a,,particular name or design,,4. m_________ goods that are being sold,,5. r ____ the sale of goods in shops to customers for their own use,,6. h_________ the main building or offi ces used by a large company or,,organization,,7. p_________ a relationship between two people, organizations or,,countries working together in one or more projects,,8. s____ to provide people with something that they need or want,ource,xecutive,rand,erchandise,etail,eadquarters,artnership,upply,Unit 1 Company Profile,,,,,,,1. Our national ________ are no worse than those foreign ones!,,2. Our launch of the new cell phone was a success. We already have orders from seven __________ stores.,,3. Several __________ of the school have voiced their opinions on the new project.,,4. He is not sure whether it is right to move the company,’,s ___________,___,to Thailand.,Dealing with Language,Task,5,Complete the sentences with the correct form of the words in Task 4.,brands,retail,executives,headquarters,Unit 1 Company Profile,,,,5. The unsold,____________,will be removed from the shelves in the supermarket by the end of,,this season.,,6. He has,_________,our restaurant with a variety of fruits and vegetables for five years.,,7. Our path to success is to keep a close,__________,with other factories.,,8. The company is trying to,_________,the material from manufacturers outside Japan.,Dealing with Language,Task,5,Complete the sentences with the correct form of the words in Task 4.,merchandise,supplied,partnership,source,Unit 1 Company Profile,,,1. To deal with the changing environment, _______________________ ___________________(,供應鏈的設(shè)計已得到很大的改進,). (supply chain),,2. This development area _____________________________________ ___________(,致力于創(chuàng)造一個完美的投資環(huán)境,). (be committed to),,3. ________________________________________ (,這個新政策創(chuàng)造了一個雙贏的機會,) for the local government and foreign investors. (win-win),,4. The new CEO said he would ___________________________(,堅持本土采購政策,). (stick to, local sourcing),,5. ____________________________________________ (,不少公司建立了合作伙伴關(guān)系,) since the trade fair. (a number of, partnership),,Dealing with Language,Task 6,Translate the sentences. Key words and phrases are in brackets.,the supply chain design has,been greatly improved,,A number of companies have established partnerships,,This new policy has created a win-win opportunity,,stick to the local sourcing policy,,environment,,is committed to creating a perfect investment,,Unit 1 Company Profile,,,現(xiàn)在分詞作狀語和定語,,,現(xiàn)在分詞由“動詞原形,+ing,”構(gòu)成，具有雙重性。一方面，它具有動詞的性質(zhì)，可以用作狀語，修飾句子中由謂語表示的主要動作。這個狀語可以表示動作發(fā)生的時間、原因、結(jié)果、條件、方式，或表示主要動作發(fā)生時的伴隨情況，通常相當于一個狀語從句或并列分句。如：,,,Walking along the sands towards his boat, Crusoe saw in the sand the mark of a man’s foot.,,They would be able to reply to our signals, using similar methods.,,另一方面，它具有形容詞性質(zhì)，可充當定語。它作為定語時經(jīng)常后置，相當于一個定語從句。如：,,,The man speaking to us the other day has gone to Japan.,,Focusing on Grammar,Unit 1 Company Profile,Tip,:,,使用現(xiàn)在分詞作狀語和定語時，它的邏輯主語應和主句的主語保持一致,。,,,Samples from the text:,,Now, its 10,130 stores in 27 countries... are staffed by some 2.2 million employees,serving,200 million customers a week.,,,Upholding,a win-win philosophy, Walmart China is committed to providing assistance to local communities for sustainable development.,,Focusing on Grammar,Unit 1 Company Profile,,,wear do know stand play move,Focusing on Grammar,Task 7,Complete the sentences by using the “v-ing” form of words in the box. Changes may be needed in some sentences.,1. ___________ her current address, I can’t send her the Christmas card this year.,,2. The police are seeking a man _______ a hooded top who robbed the store yesterday.,,3. ____________ all that work, Tim now goes to the boss’ office to make a brief report.,,4. Did you tell the children _______ there not to make any noise?,,5. As the light turned green, I stood for a moment, __________, and asked myself what I was,,going to do.,,6. The temple __________ on top of the hill was built in the Ming Dynasty.,Not knowing,,standing,,not moving,,playing,,Having done,,wearing,,Unit 1 Company Profile,,,1. _____ in the queue for half an hour, Tom suddenly realized,,that he had left his wallet at home.,,A. To wait B. Have waited C. Having waited D. waiting,,2. Having been attacked by terrorists, _______.,,A. doctors came to their rescue,,B. the tall building collapsed,,C. an emergency measure was taken,,D. warnings were given to tourists,,Focusing on Grammar,Task 8,Choose the best answer to complete each of the sentences.,c,B,Unit 1 Company Profile,,,3. The manager, ______ it clear that he didn’t agree with us, left the meeting room.,,A. who has made B. having made C. made D. making,,4. Having found her car stolen, _______.,,A. a policeman was asked to help,,B. the area was searched thoroughly,,C. it was looked for everywhere,,D. she hurried to a policeman for help,,,,Focusing on Grammar,Task 8,Choose the best answer to complete each of the sentences.,B,D,Unit 1 Company Profile,,,5. Oil prices have risen by 32% since the start of the year, ______ a record of 100 dollars a barrel.,,A. have reached B. reaching C. to reach D. to be reaching,,6. ______ from other continents for millions of years, Australia has many plants and animals not found in any other country in the world.,,A. Being separated B. Having separated,,C. Having been separated D. To be separated,,7. ______ his letter, I decided to write to my father again.,,A. Not having received B. Not receiving,,C. Having not received D. Receiving not,,Focusing on Grammar,Task 8,Choose the best answer to complete each of the sentences.,B,c,A,Unit 1 Company Profile,,,過去分詞作狀語和定語,,,和現(xiàn)在分詞類似，過去分詞既可作狀語，修飾主句的謂語動詞，也可作后置定語，發(fā)揮形容詞的功能。需要注意的是，無論是作為狀語還是定語，過去分詞的邏輯主語和它所修飾的名詞、代詞，都是該動詞表達動作的受動者。如：,,,The disc, digitally recorded in the studio, sounded fantastic at the party that night,.,（充當定語）,,,Born into a peasant family, he had only two years of schooling,.,（充當狀語）,Focusing on Grammar,Unit 1 Company Profile,Sample from the text:,,Now, its 10,130 stores in 27 countries,,supplied,by a network of more than 100,000 sources in 60 countries, are staffed by some 2.2 million employees serving 200 million customers a week.,,,,1.,網(wǎng)上購買的商品價格一般比商店里的低。,(buy),,,Prices of goods bought online are usually lower than those of goods,bought,in stores.,,,2.,昨天會議上討論的問題很難解決。,(discuss),,,The problem,discussed,yesterday at the meeting was very difficult to deal with.,,,,Focusing on Grammar,,Task 9,Translate the sentences by using the “v-ed” form of the words in brackets.,Unit 1 Company Profile,,,3.,大多數(shù)受邀參加聚會的藝術(shù)家都來自南非。,(invite),,,Most of the artists,invited,to the party are from South Africa.,,,4.,再給我?guī)追昼姇r間，我就可以把它完成。,(give),,Given,a few more minutes, I can finish it.,,,5.,在夜里，高樓頂上的燈光看起來像天上的星星。,(see),,Seen,in the dark night, lights on top of tall buildings look like stars in the sky.,,,,Focusing on Grammar,Task 9,Translate the sentences by using the “v-ed” form of the words in brackets.,,Unit 1 Company Profile,,,The following are logos of three famous supermarket brands. Do you know them? Choose one of them and make a brief introduction to it.,,Unit 1 Company Profile,2,The things that all the three companies have in common:,,They are supermarket chains.,,They are hypermarkets (supermarket + department store).,,They are European companies.,,They are the world s largest and most international retailers.,,They have a large presence in China.,,They expand globally through stores as well as online sales.,,,,Task 3,Task 4,Task 5,Text,Task 2,Activity,,3,Task 1,,,Unit 1 Company Profile,Setting,,Unit 1 Company Profile,Task 1,Work in groups and discuss the question: What will you value the most if you are to find a local supplier for Walmart? List the things that you mention.,,Product feature,: providing feature products while fitting with Walmart’s current product lines.,,,Quality control system,: a highly professional quality control system to ensure the quality of the products.,,,Capacity,: being able to meet the retailer’s large demand, capable of big orders.,,,Competitive price,: always low price.,,,A solid track record,: having other retail accounts that prove the quality of your products and your company.,,,Sincerity,: showing your determination to overcome obstacles. Whether it’s upgrading packaging or changing pricing, you have to show that you are willing to work with the retailer.,,,Other requirements,: having Universal Product Code (UPC) for products and workers’ compensation insurance (,工傷補償保險,/,勞工保險,) for staff. Warlmart also values the social responsibility of its partners.,,,,Setting:,Peter Johansson, the Purchasing Manager of Walmart, is looking for some new ceramic tableware suppliers in China. He is now quite interested in a company named Joyye.,,,,Unit 1 Company Profile,Founded in 2001, Joyye Arts & Crafts Co., Ltd. has over ten years’ experience in,manufacturing,and,exporting,,ceramic,,tableware,. With,stylish,designs and high quality, our products have been successfully exported to over 60 countries, with Europe and the United States as the two largest markets,accounting for,90% of the total sales volume.,,Unit 1 Company Profile,,,Our Art Center is the key which ensures the stylish designs of our products. It places strong emphasis on producing new designs that are always on trend so that our,ceramics,,enhance,the most modern of homes and,grace,any table. The Art Center also,features,a,personalized,service: It can make an,exclusive,design for individual customers based on their special interests or requirements.,,Unit 1 Company Profile,,,High quality is ensured by our,Quality Control,Team.,Sample,,inspection,and,constant,,monitoring,are,conducted,by a group of experienced employees and all the materials that we use are of the highest quality. Our well-developed techniques ensure that all our products are,dishwasher,- and,microwave,-safe.,,Joyye,is dedicated to,enriching your life with the finest,craftsmanship,both for practical use and,artistic,,appreciation,. Enjoy Joyye and enjoy life!,,,Unit 1 Company Profile,,,Assistant:,Mr. Johansson, do you have a minute? I’d like to talk to you about the Joyye company that you asked me to make a research on.,,Mr. Johansson:,Yes. What do you know of it?,,Assistant:,Well, Joyye was founded 1. _______, quite young.,,Mr. Johansson:,What about its marketing?,,Assistant:,It focuses on overseas market. 2. _________________ ______ are the two largest markets, which take 3.____ of its total sales volume.,,Task 2,After reviewing the website of Joyye, Mr. Johansson’s assistant is reporting to him the basic information of this company. Complete the conversation between Mr. Johansson and his assistant according to the text.,in 2001,Europe and the United,,States,90%,Unit 1 Company Profile,,,Mr. Johansson:,Er… how much do you know about its products?,,Assistant:,Its products feature 4.____________ and 5.___________, which is exactly what we care the most. Joyye has a(n) 6._________ which is responsible for the products’ design. It also offers,,7. _________________ to make exclusive design for individual customers.,,Mr. Johansson:,How about the quality control?,,Assistant:,The 8.__________________ conducts sample inspection and constant monitoring to ensure the high quality. And all the products are 9. ________________________ safe.,,Mr. Johansson:,Well, It seems we may try to contact them. Could you e-mail me the contact information of this company?,,Assistant:,Sure.,,stylish design,,high quality,,Art Center,,personalized service,,Quality Control Team,,dishwasher- and microwave-,,Unit 1 Company Profile,,,manufacture export enhance grace conduct account for,,Task 3,Replace the underlined words with the correct form of the words and phrases in the box.,1. How much,is,the service tip,as part of,the bill for the dinner?,,2. The company is going to publicize its corporate culture and,improve,the quality of its employees.,,3. The products of this company are,sold,to Europe in large quantity every year.,,4. Dishwashers,produced,by this factory are of high quality.,,5. During the summer vacation, they,made,a series of surveys on campus.,,6. The stylish design,has made,the wine bottles and chocolate bars,more attractive,offered at the reception.,,does,account for,enhance,exported,manufactured,conducted,has graced,,,Unit 1 Company Profile,1. ________________ is to be conducted every half hour by our Quality Control Team.,,2. The report in May revealed that the fall in ____________ was due to a series of mistakes in the market plan.,,3. We are trying to know the interests of the VIP guests in order to provide them with ___________________.,,Task 4,Complete the sentences with the correct form of the phrases in the box.,stylish design well-developed technique sales volume,,personalized service sample inspection experienced employees,Sample inspection,sales volume,personalized services,,,,Unit 1 Company