《商業(yè)計(jì)劃書》編制參考.doc

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商 業(yè) 計(jì) 劃 書 （編制參考） 項(xiàng)目單位 地 址 電 話 傳 真 電子郵件 聯(lián) 系 人 第一部分 項(xiàng)目的核心技術(shù) 核心技術(shù)和產(chǎn)品的描述 (主要介紹擬投資的技術(shù)和產(chǎn)品的先進(jìn)性和獨(dú)特性) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技術(shù)持有屬性（專利、專有技術(shù)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 核心技術(shù)的來源（自主開發(fā)、合作開發(fā)） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技術(shù)開發(fā)的合作對象與方式 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技術(shù)鑒定和獲獎情況（包括技術(shù)鑒定情況、獲國際、國家、省、市及有關(guān)部門和機(jī)構(gòu)獎勵情況） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司現(xiàn)有的和正在申請的知識產(chǎn)權(quán)（專利、商標(biāo)、版權(quán)等）___________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 請說明有關(guān)知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 產(chǎn)品毛利潤率是多少？純利潤率是多少 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技術(shù)和產(chǎn)品的競爭優(yōu)勢 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 請說明，公司對知識產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密的保護(hù)措施 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第二部分 市場潛力和收入模式 目標(biāo)市場（新技術(shù)和產(chǎn)品應(yīng)用的領(lǐng)域） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 行業(yè)情況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市場銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場的難度分析 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市場潛力（市場規(guī)模、市場前景及增長趨勢分析） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 過去3 ~ 5年各年全行業(yè)銷售總額：（一定要列明資料來源。） （萬元） 年 份 前5年 前4年 前3年 前2年 前1年 銷售收入 銷售增長率 未來3 ~5 年各年全行業(yè)銷售收入預(yù)測：（一定要列明資料來源。） （萬元） 年 份 第1年 第2年 第3年 第4年 第5年 銷售收入 公司的收入模式 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第三部分 主要管理者 主要董事會成員名單 序號 職 務(wù) 姓 名 工 作 單 位 職 務(wù) 1 董 事 長 2 副董事長 3 董 事 4 董 事 5 董 事 董事長 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例，與技術(shù)發(fā)明人及持有人的關(guān)系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 總經(jīng)理 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例，與技術(shù)發(fā)明人及持有人的關(guān)系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 主要技術(shù)開發(fā)人員（一） 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗(yàn)和成功事例，與技術(shù)發(fā)明人及持有人的關(guān)系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 主要技術(shù)開發(fā)人員（二） 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗(yàn)和成功事例，與技術(shù)發(fā)明人及持有人的關(guān)系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 其他對公司發(fā)展負(fù)有重要責(zé)任的人員（一） 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（根據(jù)公司的需要，來描述不同人員在特定方面的專長，與技術(shù)發(fā)明人及持有人的關(guān)系） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 其他對公司發(fā)展負(fù)有重要責(zé)任的人員（二） 姓名_____________性別_____________年齡_____________籍貫______________ 學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________ 畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________ 主要經(jīng)歷和業(yè)績：（根據(jù)公司的需要，來描述不同人員在特定方面的專長，與技術(shù)發(fā)明人及持有人的關(guān)系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司董事和主要管理人員之間有無親屬關(guān)系 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 請說明公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 請說明公司董事、管理者與關(guān)鍵雇員之間是否有實(shí)際存在或潛在的利益沖突 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第四部分 公司基本情況 公司成立時間_________________________公司性質(zhì) ______________________ 注冊資本____________________________ 實(shí)際到位資本____________________ 其中現(xiàn)金到位________________________ 無形資產(chǎn)占股份比例____________% 注冊地點(diǎn)_____________________________________________________________ 主營業(yè)務(wù)為_________________________________________________________。 公司沿革：（說明自公司成立以來主營業(yè)務(wù)、股權(quán)、注冊資本等公司基本情形的變動，并說明這些變動的原因。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 目前公司主要股東情況：（列表說明目前股東的名稱及其出資情況。） 目前公司內(nèi)部部門設(shè)置情況：以組織機(jī)構(gòu)圖來表示。 公司目前職工情況： 公司經(jīng)營財(cái)務(wù)歷史：（銷售收入、毛利潤、純利潤） （單位：萬元） 項(xiàng) 目 本年度 前1年 銷售收入 毛 利 潤 純 利 潤 總 資 產(chǎn) 總 負(fù) 債 凈 資 產(chǎn) 第五部分 競爭對手 公司的競爭優(yōu)勢說明（成本、價(jià)格、性能、品牌、銷售渠道） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司產(chǎn)品銷售成本的構(gòu)成及銷售價(jià)格制訂的依據(jù) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司在產(chǎn)品銷售價(jià)格方面的策略與實(shí)施 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司的主要供應(yīng)商 主要供應(yīng)商1__________________________________________________________ 主要供應(yīng)商2__________________________________________________________ 主要供應(yīng)商3__________________________________________________________ 本公司與行業(yè)內(nèi)五個主要競爭對手的比較：（主要描述在主要銷售市場中的競爭對手。） 競爭對手 市場份額 競爭優(yōu)勢 競爭劣勢 本公司 公司在技術(shù)與產(chǎn)品開發(fā)方面的國內(nèi)外競爭對手（5家）基本情況 競爭對手（一） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 競爭對手（二） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 競爭對手（三） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 競爭對手（四） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 競爭對手（五） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 公司為提高競爭力擬采取的措施。 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第六部分 融資說明 資金需求量 _________________________________________________________________