功能飲料消費市場狀況分析(英文).ppt
《功能飲料消費市場狀況分析(英文).ppt》由會員分享，可在線閱讀，更多相關(guān)《功能飲料消費市場狀況分析(英文).ppt（28頁珍藏版）》請在裝配圖網(wǎng)上搜索。
Situation DevelopmenttrendofChineseenergybeverage Definition InChina Energybeverageisspecifyasbeverageaddingtheacertainofenergycompositions orfunctionalfoodadditive Itcouldnotonlyallaydrinkers thirstbutalsohasacertainfunctinalforhealthcareorresistthedisease Energybeveragewasbecamingasakindoffashionnow FirstChapter Thepresentsituationofenergybeverageindustryinourcountry 1 Thebrand presentdeveopmentofenergybeverageindurstry2 Marketsale3 Presentsituationofenergybeverageconsumptionindustry 1 Thebrand presentdeveopmentofenergybeverageindurstry Throughtthe20yearsdevelopment energybeveragehasgotahugemarketinourcountry producttypeisincreasinglikebrandredbull Mizone vitaminwaterect Energydrinkcoudadjustthehumanbodyinacertainrange itcontainsmanyhealthcarefunctionofthirst quenching balanceorganismfunction enhanceimmunityect Nowvariouskindsofbeveragehasbecomedailyneedsamongtheyoungperson andenergybeverageismorepopular Inrecentyears thetypeofenergybeverageisincreasingeveryyearinChina Marketcompetitionismoreactiveandprosperous Theoverallgrowthrateofenergybeverageis29 in2008 2011growthratereachto34 Energybeverageisgrowthingrapidinourcountry typeincreasecontinuously categoryfurtherplenty itprsentahighgrowthstage In2012 ourcountryChinawillbecomethelargestcountryforworld sbeverageconsumption amongthemenergybeverageistheonewhichwithbigpotential 2 Marketsale 2010 Ourcountryenergybeveragemarketscaleupto8 8billionRMB Attheendof2011 marketscaleisnearto10billonRMB Inthefirstquarterof2012 ourcountryenergybeveragemarketscaleis5billonRMB Itisexpectedtoexceed12billonRMBthroughtheallyearof2012 Thecapabilityof2012isupto2 8milliontons 2016 thecapabilitywillbeyondof4milliontons 3 Presentsituationofenergybeverageconsumptionindustry Comparewithdevelopedcountries theaverageconsumptionofenergybeverageisonly0 5kgseachyearinChina It sfarfromworld saveragelevel7kgs SoChineseenergybeveragemarketistremendous SecondCapital ConsumptionMarketanalysisofChineseenergybeverage 1 Consumptionmarketanalysisofenergybeverage2 Developmentprospectsofenergydrinks 1 Consumptionmarketanalysisofenergybeverage UsingtherandomsampleInvestigationwithmanyphase instudyof3212personwhobetween18 60yearsandseparatelylocatedintencityofBeijing Shanghai Guangzhou Wuhan Chengdu Shenyang Xi an Dalian Jinan Xiamenaboutenergybeverageacquaintace drinkingrateofeachcity purchasereasonandotheraspect 1 Consumptionmarketanalysisofenergybeverage AverageconsumptionTheacquaintanceofenergydrinkDrinkingrateofenergydrinksPurchasereasonforenergydrinkDiagram Averageconsumption Nowtheaverageconsumptionofenergybeverageisonly0 5kgseachyearinChina It sfarfromworld saveragelevel7kgs energybeveragehaveagoodpotentialmarketinChina Also ChinesepercapitaGDPhasexceeded1000usdollars purchasingabilityofcustomerhaveincreasedgreatly Theacquaintanceofenergydrink Citydwellers acquaintanceofenergydrinkisgeneralonthelowside Accordingtothesurvey citydwellersfromdifferentcityhavegreatdifferentacquaintance Toenergydrinks Beijingresidents acquaintanceisinthehighestlevelwith85 Jinan Shanghai Wuhanresidents acquaintancelevelislower About44 residentsdon tknowtheenergydrinks remarks residentsrefertoconsumerswhobuysoftdrinksontheirowninitiative Althoughitseemsenergydrinksadvertisementemergesinanendlessstream manynewproductsappear butconsumer acquaintanceisnotenough Lessofawarenessisanimportantfactorthatinfluencesthedevelopmentofenergydrinks Howtoguideconsumersknowmoreaboutenergydrinks improvetheacceptabilityofenergydrinksmarket thisisoneoftheproblemsthatneedurgentsolution Drinkingrateofenergydrinks GreatdifferencebetweenBeijingandChengdu Accordingtothesurvey energydrinksismorepopularinBeijing inthemonthofJune July August 80 5 ofrespondentshavedrunktheenergydrinks higherthanothercity Wuhanisthesecondwith45 5 theaveragerateofothercityisabout44 whichShowtremendousdevelopmentpotential ButthesituationofChengduisnotasgoodasothers only19 9 obviouslylowerthanothercity Purchasereasonforenergydrink QuenchingthirsThemainaimforconsumeristoquenchtheirthirstwhentheypurchaseenergydrinks whichilluminatetheconsumerknowlitteraboutenergydrinks Firstlytheconsumeronlyconsumetheenergydrinksascommonbeverage atsametimeitalsoconsistencewiththeirpurchasebehavior Thebeverageisakindofimmediateconsumptionproducts mostofthepeoplebuythebeveragewhentheyarethirsty thisisakindofsenseconsumption Becauseofitsspecificfunction andconvenientandfun Comparetolacticacidbeverage fruitandvegetablejuices carbonatedsoftdrinks waterandteadrinksandotherbeverages Althoughthepursedinvalueofenergydrinksuniquefunctionisoneuponothers ithasn tformsignificantcharacteristics Differentcityconsumerhasdifferentpurposewhentheydrinkenergydrinks consumersinShanghai Wuhan Chengdu Shenyang Jinanpursuethenutrition Guangzhou Xi anandXiamenconsumerspaymoreattentiontoitsuniquefunction BeijingandDalianconsumersconcernboththeconvenientanduniquefunction Chengdnconsumersarelackofawarenessofenergydrink Diagram Theconsumer agedistributionTheconsumer occupationdistributionTheconsumer brandawarenessTheinvestigationofconsumer preferenceTheconsumer pricesensitivityTheeffectedfactorofconsumerpurchaseTheinvestigationofchannelsforconsumerstobuythebeverage Theconsumer agedistribution Theconsumer occupationdistribution Theconsumer brandawareness Theconsumer brandawareness Theinvestigationofconsumer preference Theinvestigationofconsumer preference Theinvestigationofconsumer preference Theconsumer pricesensitivity Theeffectedfactorofconsumerpurchase Theinvestigationofchannelsforconsumerstobuythebeverage 2 Developmentprospectsofenergydrink AnalysisondevelopmentprospectofChineseenergydrink Comparewiththedevelopedcountry theaverageconsumptionofenergydrinksisonly0 5kgsperyearinChina it sfarfromworld saveragelevel7kgs thereisahugespaceforthedevelopmentofenergydrinks Thought20years rapiddevelopment howeverdomesticenergydrinksmarketisstillininitialstage notperfect Atpresent Chinaenergydrinksmarketisinaccelerationstage Therearetwoindexes oneisincreasedproduct whethersportsdrinks energydrinksorhealthdrink theyallownitsnewproducts havebasicallyformedaseparatecategory haveseparateareainmanysupermarkets anotherisconsumer senhancedcognitiontoenergydrinks Throughtheresearchofconsumer foundthatconsumercanaccepttheconceptionofenergydrinksandsportsdrinks cangenerallytellthedifferentfunctionbetweendifferentdrinks Soithasformedasolidconsumptionbase AnalysisondevelopmentprospectofChineseenergydrink下載提示(請認(rèn)真閱讀)
- 1.請仔細(xì)閱讀文檔，確保文檔完整性，對于不預(yù)覽、不比對內(nèi)容而直接下載帶來的問題本站不予受理。
- 2.下載的文檔，不會出現(xiàn)我們的網(wǎng)址水印。
- 3、該文檔所得收入（下載+內(nèi)容+預(yù)覽）歸上傳者、原創(chuàng)作者；如果您是本文檔原作者，請點此認(rèn)領(lǐng)！既往收益都?xì)w您。
文檔包含非法信息？點此舉報后獲取現(xiàn)金獎勵！
下載文檔到電腦，查找使用更方便
9.9 積分
| 下載 |
還剩頁未讀，繼續(xù)閱讀
- 配套講稿：
如PPT文件的首頁顯示word圖標(biāo)，表示該PPT已包含配套word講稿。雙擊word圖標(biāo)可打開word文檔。
- 特殊限制：
部分文檔作品中含有的國旗、國徽等圖片，僅作為作品整體效果示例展示，禁止商用。設(shè)計者僅對作品中獨創(chuàng)性部分享有著作權(quán)。
- 關(guān) 鍵 詞：
- 功能 飲料 消費市場 狀況 分析 英文
裝配圖網(wǎng)所有資源均是用戶自行上傳分享，僅供網(wǎng)友學(xué)習(xí)交流，未經(jīng)上傳用戶書面授權(quán)，請勿作他用。
鏈接地址：http://kudomayuko.com/p-5357945.html